Case Study: Bright Horizons achieves $120 cost per hire for campus-influenced hires with Phenom Early Talent automation

Bright Horizons cuts campus-influenced cost per hire to $120 with Phenom

Bright Horizons, a company supporting working families, faced challenges in its campus recruiting program. Their manual, spreadsheet-based process made it difficult to track candidates and prove the return on investment of their campus events. They partnered with Phenom, using the Phenom Early Talent Events and Phenom Talent CRM services to automate and scale their outreach.

Phenom's solution provided QR codes for event tracking and tagging for attribution, allowing Bright Horizons to run targeted nurture campaigns. This automation resulted in a cost per hire of $120 for campus-influenced candidates, which was approximately 80% below the education industry benchmark. Phenom enabled Bright Horizons to effectively manage over 2,000 contacts and clearly demonstrate the value of their campus recruiting strategy.

Bright Horizons