Phenom
60 Case Studies
A Phenom Case Study
BMO Financial Group, one of the largest banks in Canada, needed to hire 12,000 new employees as part of the "Great Rehire" but faced challenges with scaling their recruitment process and meeting modern candidate expectations. To overcome this, they partnered with the vendor Phenom to upgrade their HR tech stack with AI and automation to improve efficiency and personalization.
Phenom provided its CRM and AI-powered tools to help BMO automate candidate screening, personalize the candidate experience, and nurture a talent community. The solution enabled more efficient recruiter workflows and strengthened internal mobility by matching employees to new roles. BMO leveraged Phenom's custom dashboards to measure recruiter adoption and ensure successful implementation, positioning them to meet their significant hiring goals effectively.