Case Study: BlueCross BlueShield of North Carolina boosts internal mobility and candidate conversion with Phenom

BlueCross BlueShield of North Carolina cuts time to apply by 50% with Phenom

BlueCross BlueShield of North Carolina, a major global insurer and financial services provider, faced the challenge of streamlining its complex, decentralized talent acquisition and management processes across multiple countries. They needed a solution to provide an unrivaled talent experience and significantly increase internal hiring. Partnering with Phenom, they implemented the Phenom Talent Marketplace, Career Site, and CRM to modernize their approach.

By leveraging Phenom's applied AI and automation, the company dramatically improved the candidate and employee experience, cutting the time to apply by 50%. This resulted in a 13x increase in apply clicks and an 11x surge in applications. Phenom provided robust analytics and a modernized platform that empowered the company to grow recruitment marketing efforts and lay a foundation for future talent management initiatives.

BlueCross BlueShield of North Carolina