Case Study: Baylor Scott & White Health boosts recruitment event ROI with Phenom

Baylor Scott & White Health grows event pipeline 59% with Phenom

Baylor Scott & White Health, a major health system, faced an inefficient and unscalable recruitment events process. Their reliance on paper sign-ins and spreadsheets meant most event leads were lost, providing no data to measure ROI or pipeline hard-to-fill roles. This challenge was exacerbated post-COVID as they lacked any tracking infrastructure.

By implementing Phenom Recruitment Events, the vendor provided a centralized platform for the entire event lifecycle. This solution enabled structured lead capture with QR codes, automated same-day follow-ups, and bulk import capabilities. As a result, Baylor Scott & White Health captured over 5,200 candidates from 76 events, achieving a 59% year-over-year growth in its talent pipeline and gaining the ability to track hires directly back to specific events.

Baylor Scott & White Health