Case Study: Baylor Scott & White Health boosts applications with Phenom employee storytelling

Baylor Scott & White Health boosts applications 72% with Phenom

Baylor Scott & White Health, Texas's largest not-for-profit healthcare system, faced significant challenges in connecting with job seekers authentically. Their existing platform produced poor-quality videos that were difficult to edit and deploy, causing speed-to-market issues in their urgent need to fill roles. They partnered with the vendor Phenom to implement a more personal and scalable talent acquisition strategy using their Video Hub service.

Phenom's solution empowered Baylor Scott & White Health employees to easily record and share their own testimonials, which were then integrated across their career site and digital campaigns using Phenom Design Studio. This strategy led to a massive 103% increase in applications from social media and a 16% increase in completed applications, which equated to 60,000 additional applications in a single year without an increased budget.

Baylor Scott & White Health