Case Study: Aspen Dental achieves 60% application conversion and faster early-talent recruiting with Phenom

Aspen Dental’s Early Talent Advantage

Aspen Dental, a Dental Services Organization supporting more than 1,000 practices, needed to attract and nurture a small, specialized candidate pool (students and new grads) early in their academic journeys but lacked a formal system of record to track candidate data and behaviors. To solve this, Aspen Dental partnered with Phenom and its Intelligent Talent Experience platform, seeking fast integration with Workday and tools to scale university recruiting and recruitment marketing.

Phenom delivered a modern Phenom Career Site, University Recruiting, Talent CRM, and integrations (including Indeed Quick Apply and NPS) to personalize outreach, automate events, and capture candidate interactions. The solution cut time-to-apply by 40% (from 10 to 6 minutes), raised apply conversion to 60%, improved career site NPS by 14%, and boosted recruiter efficiency—making Phenom a daily, high-impact tool for Aspen Dental’s hiring teams.

Aspen Dental

Reece White

Recruitment Marketing Manager