Case Study: a top healthcare system achieves 69% candidate conversion with Phenom

a major healthcare system converts 69% of job seekers with Phenom

The customer, a top healthcare system, faced significant challenges in recruiting nurses due to a talent shortage and an outdated, impersonal career site. Their process was inefficient, relying on manual tracking and offering no way to nurture passive candidates. They turned to Phenom for its Intelligent Talent Experience platform to streamline their talent acquisition.

Phenom implemented a solution featuring a personalized career site with a chatbot, a Talent CRM, and targeted Campaigns with SMS capabilities. This resulted in a 500% increase in career site traffic and a 72% apply conversion rate. Phenom's tools, especially text blasts for event recruiting, proved highly effective, leading to immediate candidate engagement and new hires.