Case Study: a global financial services organization boosts apply click-through rates with Phenom Talent Companion

a global financial services organization boosts apply click-through rates 112% with Phenom

The customer, a global financial services organization, faced a significant challenge in activating its passive talent community of 3 million people, with less than 1% signed up for job alerts. Their small talent marketing team was overwhelmed by manual email campaigns, making their efforts unscalable. They partnered with the vendor Phenom to address this using their product, Phenom Talent Companion.

Phenom implemented its AI-powered Talent Companion, a conversational assistant that helps candidates discover jobs and sign up for alerts. The solution led to dramatic results, including a 112% increase in apply click-through rates and a 20% rise in job alert sign-ups within the first month. The vendor's tool also delivered a 25% increase in career site visitor retention and generated 49% more leads than the previous chatbot.