Case Study: Juniper Networks achieves simplified ABM and faster time-to-revenue with pharosIQ

Simplifying The Complex, ABM For The Sophisticated Marketing Organization

Juniper Networks faced a blind spot: despite rich first‑party data and a strong analytics team, it lacked clear insight into prospect intent and how channel partners were interacting with those accounts. To address this, Juniper Networks partnered with pharosIQ, leveraging a combined first‑party intent dataset and pharosIQ’s ABM/intent‑intelligence solution to surface prospect topics of interest and partner engagement signals.

pharosIQ’s solution enabled Juniper Networks to identify accounts with both high interest and high propensity to act, allowing the company to prioritize outreach to the highest‑priority accounts while continuing to nurture lower‑interest ones. The result was a simplified ABM strategy, more efficient campaigns, accelerated time to revenue, and improved seller alignment—with measurable improvements in campaign efficiency and deal acceleration for Juniper Networks.

Juniper Networks

Tina O’Dell

Head of Global Channel Marketing