Case Study: ServiceNow achieves 3X sales-created pipeline with pharosIQ

ServiceNow grows sales pipeline 3x with pharosIQ

ServiceNow, a leading digital workflow company, faced a challenge in gaining visibility into intent signals from accounts outside its direct oversight as it expanded. This made it difficult for field marketing managers to target outreach effectively. To address this, ServiceNow partnered with the vendor pharosIQ.

pharosIQ provided a solution that unified data and orchestrated campaigns across ServiceNow's regions. The platform delivered enhanced analytics, allowing the marketing team to distinguish intent by geography and build micro-clusters for highly specific campaigns. This synchronized, data-driven approach resulted in a significant measurable impact: one campaign delivered a 3x increase in sales-created pipeline for ServiceNow.

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