Case Study: LexisNexis achieves 261 high-quality opportunities and 29 new meetings with pharosIQ

LexisNexis Turns to MRP to Deliver High-quality Opportunities

LexisNexis, a leader in information services for assessing and managing risk, needed to identify where prospects were in the buyer journey and deliver the right content at the right time. LexisNexis turned to pharosIQ, using solutions such as MRP Prelytix, Predictive Marketing, and Account Based Sales to design an integrated, content‑focused demand generation campaign.

pharosIQ executed a multi‑channel engagement plan that leveraged a net‑new, fully validated opt‑in prospect list and compelling creative to drive net new business. The program produced measurable results for LexisNexis — 261 opportunities generated and 29 new meetings — delivering high‑quality leads and stronger sales engagement.

LexisNexis

Lizzy Feliciano

Senior Director of Marketing