Case Study: LexisNexis Generates $1M in Pipeline with pharosIQ's IQconnect

LexisNexis Generates $1m in Pipeline with IQconnect

LexisNexis partnered with pharosIQ to improve how it identified prospects’ stage in the buyer journey so it could deliver the right message at the right time and accelerate purchase decisions. The vendor’s IQconnect solution was used to support this challenge through a more precise, signal-driven approach to demand generation.

pharosIQ implemented a dynamic integrated demand generation strategy using IQconnect, combining B2B content syndication with direct-to-desk mail to identify in-market buyers and nurture them toward sales readiness. The campaign generated over $1M in pipeline, along with prospect engagement that helped surface buyer intent and create sales opportunities.

LexisNexis

Lizzy Feliciano

Senior Director Marketing Healthcare Solutions