Case Study: Clearpath Enterprise Tech Company achieves 19% conversion and 32% more profiled leads with pharosIQ

Leveraging Direct Mail to Create Engagement For a Unique Product Package

Clearpath Enterprise Tech Company, a leading IT infrastructure provider focused on virtualization and data storage, needed a scalable, high-performing direct mail program to drive interest in SmartStack—a bundled Cisco + Nimble solution that simplifies data infrastructure management. To promote this new package to partners and IT decision makers, Clearpath engaged pharosIQ to design, manage, and execute a targeted direct mail campaign.

pharosIQ produced two creative mailers sent to more than 450 US-based IT decision makers, paired with a custom online survey to capture profiled leads. The campaign outperformed expectations: 32% email open rate, 19.1% in pipeline revenue generated, and an overall conversion around 19% (versus a typical 10%). pharosIQ met its profile goal in nine days and delivered 32% more profile leads than projected, with mailer profile rates of 20.4% and 17.8%.

Clearpath Enterprise Tech Company