Case Study: Enterprise Technology achieves 83% partner pipeline growth and 48% TQL-to-MQL conversion with pharosIQ (MRP Prelytix)

Leading Technology Distributor Grows Pipeline Beyond Expectations With MRP

Enterprise Technology faced the challenge of marketing complex solutions across multiple lines of business to global customers and identifying the right buying teams and individuals for each solution. To overcome this, Enterprise Technology partnered with pharosIQ and deployed MRP Prelytix and Account Based Marketing to target accounts more precisely.

pharosIQ implemented a targeted account-based approach with MRP Prelytix that drilled down to building locations, buying teams and specific likely buyers, improving engagement and lead quality. The campaign delivered measurable impact: 83% growth across partners and a 48% TQL-to-MQL conversion rate, demonstrating pharosIQ’s ability to scale targeted pipeline results.

Enterprise Technology

Jorge Granada

Global Lead, Programs Center of Expertise