Case Study: The Ricciardi Group achieves pipeline growth and drives revenue with pharosIQ

How The Ricciardi Group Delivers High-Impact ABM Programs That Build Pipeline & Drive Revenue

The Ricciardi Group is a boutique, female-founded B2B marketing agency that needed to build robust full-funnel infrastructures to run high-impact, data-driven ABM programs across geographies, languages, and buying centers. To surface unknown but high-value accounts and connect brand advertising to pipeline without heavy integrations, The Ricciardi Group partnered with pharosIQ, leveraging MRP Prelytix™ intent and predictive-insights technology to power its account identification and orchestration.

pharosIQ implemented a solution that combines AI/ML-driven intent signals, firmographic data, and personalized omnichannel orchestration—including custom landing pages with tailored Q&A—to prioritize accounts, guide next-best actions, and arm sales with context. The results were measurable: 100 leads from 60 named accounts, 30% lead engagement on vertical-specific nurture tracks, 30% cross-channel engagement from social campaigns, and 30% of leads converting to MQLs, delivering stronger sales-marketing alignment and increased pipeline and revenue for The Ricciardi Group’s clients.

The Ricciardi Group

Megan Creighton

Head of Digital Strategy