Case Study: Secureworks achieves 500%+ ROI and SMB growth with pharosIQ predictive analytics and ABM

How SecureWorks® Uses Predictive Analytics and ABM Services to Drive SMB Success

Secureworks, a global cybersecurity company serving the mid-market, faced a demand-generation problem: with over 300,000 contacts in its database, traditional campaigns couldn’t identify which SMBs were truly ready to buy. To narrow the field and deliver personalized outreach, Secureworks partnered with pharosIQ, leveraging predictive analytics and account-based marketing (ABM) capabilities (including the Prelytix approach) to build buyer personas and identify high-priority accounts.

pharosIQ implemented a combination of its predictive analytics and ABM services to score real-time buying signals, craft persona-driven content, and execute targeted campaigns via email, ad retargeting, and inside sales. The program delivered dramatically better outcomes for Secureworks — the company reported an ROI of over 500% and credited pharosIQ’s targeting and timing for producing the right message to the right accounts, significantly improving conversion efficiency.

Secureworks

Nichole Austion

Field Marketing Manager