Case Study: Infor achieves 10% higher lead conversion and stronger channel partner alignment with pharosIQ

How Infor Uses MRP Prelytix To Drive Channel Success

Infor, a provider of industry-specific CloudSuites, faced a channel challenge: traditional marketing tools couldn’t reveal what prospects were interested in or where they were in the buyer’s journey, limiting partners’ ability to engage effectively. To address this, Infor worked with pharosIQ and adopted a predictive customer-acquisition platform to deliver real-time intent signals and account prioritization for its channel partners.

pharosIQ implemented a real-time buying-intent and account-prioritization solution that surfaces the prospects most likely to buy and recommends tailored messaging. The platform gave partners clearer leverage in conversations, driving greater engagement and alignment between Infor and its partners, with Infor expecting about a 10% increase in lead conversion as a result.

Infor

Harry Miller

VP of Infor Channels