Case Study: Thomson Reuters accelerates pipeline and achieves 3X ROI with pharosIQ

How Best-In-Class B2B Brands Are Driving Success With Predictive ABM

Thomson Reuters, a global intelligence, technology and human expertise company, faced a stalled pipeline across its tax, legal, accounting and financial business lines and needed a way to prioritize thousands of opportunities so accounts didn’t go cold. To solve this, Thomson Reuters engaged pharosIQ to bring intent-driven, predictive ABM capabilities to its marketing and inside sales teams.

pharosIQ ingested large-scale intent signals and applied predictive account intelligence to surface buying signals, prioritize high-value accounts, and recommend next actions for outreach. The program re-engaged more than half of targeted accounts, accelerated average closes by 45 days, and delivered a 3X return on investment for Thomson Reuters.

Thomson Reuters

Matt Hummel

VP Marketing and Demand Generation