Case Study: Eightbar achieves 2,600+ marketing-qualified opportunities across EMEA with pharosIQ

EightBar Delivers International ABM Impact Leveraging MRP Prelytix™

Eightbar, a WPP collective managing IBM marketing across 20+ countries, faced poor results from demand-generation vendors that produced unqualified engagement and duplicate, low-contact opportunities. To fix pipeline performance and identify contactable, high-intent accounts, Eightbar engaged pharosIQ and its next‑generation inside‑sales approach powered by intent-driven analytics and account-based workflows (MRP Prelytix™ was the platform technology used).

pharosIQ implemented multilingual call guides, ML-guided intent data and an inside‑sales team to qualify C‑level prospects across 12 EMEA countries. The program drove measurable impact: Q1 — 268 MQLs and 269 SQLs; Q2 — 827 total (414 MQLs, 413 SQLs); Q3 — 1,311 engagements (650 MQLs, 661 SQLs), totaling over 2,600 qualified opportunities and substantially higher quality and contactability versus prior vendors.

Eightbar

Ross Smith

Account Manager