Case Study: EightBar Achieves 65% More Opportunities with pharosIQ IQconvert

EightBar Achieves International Impact with IQconvert

EightBar worked with pharosIQ after being disappointed by previous demand generation vendors that mostly delivered unqualified leads or repeated low-engagement contacts from the same organization. The customer needed a more effective approach to generate higher-quality opportunities, and pharosIQ’s IQconvert solution was used to support that effort.

pharosIQ implemented signal-driven targeting based on the buyer’s journey as part of an optimal ABM approach, using IQconvert to drive down-funnel lead generation. Just two quarters after launch, pharosIQ helped EightBar deliver 65% more opportunities and improve the quality and contactability of BANT-qualified leads for its sales and marketing teams.

Eightbar

Ross Smith

Account Manager