Case Study: SAP achieves 166% increase in buyer engagement with pharosIQ using intent data and predictive analytics

Combining Intent Data With Predictive Analytics to Enhance ABM Initiatives

SAP, an enterprise application software provider with customers in more than 180 countries and over 21,000 partners, faced the challenge of marketing complex solutions across multiple lines of business and identifying the right buying teams and individuals. To strengthen its ABM initiatives, SAP partnered with pharosIQ to combine intent data and predictive analytics.

pharosIQ implemented an intent-data and predictive-analytics solution that drilled from target accounts down to building locations, buying teams and specific likely buyers, enabling SAP to nail ABM execution and scale it across LOBs. The engagement produced a measurable 166% increase in buyer engagement and improved SAP’s ability to educate and convert both new and existing customers.

SAP

Jorge Granada

Global Lead, Programs Center of Expertise