Case Study: Tintri achieves 100+ profiled leads and 14% mailer response with pharosIQ

Combining Direct Mail & Content Microsites to Optimize Lead Generation

Tintri, Inc., a Mountain View–based provider of VM-aware storage for virtualized and cloud environments, needed a scalable, high-performing marketing campaign to generate profiled opportunities. They engaged pharosIQ to create a creative, multi-touch program that combined a direct mail program with a content-download microsite and supporting interactive emails.

pharosIQ developed a targeted direct mail series to 800+ US IT decision makers alongside a Tintri-branded microsite that gated content by buyer-journey stage. The campaign delivered strong engagement — 14% mailer responses, 13% mailer profiles, 8% mailer conversions, 6% email opens and a 4% click-to-open rate — yielding over 100 profiled leads in six weeks, multiple on-site customer meetings, and lasting account intelligence for Tintri.

Tintri