Case Study: Large US Pet Retailer boosts local organic traffic with PGForsta

Popular pet retailer expands organic reach through local specialty pages

The customer, a large US pet retailer with over 1,000 locations, needed to improve its local online presence to showcase its many services. They partnered with the vendor, PGForsta (Rio SEO), to get help optimizing its local listings and to address the challenge of creating effective, user-friendly pages to rank for various specialized service keywords.

The solution from PGForsta was the implementation and optimization of localized specialty pages for services like grooming and training. This strategy resulted in substantial year-over-year growth, including organic traffic increases of over 60% for key service pages and month-over-month action increases of 17-24% for appointment bookings, significantly expanding the retailer's organic reach and conversions.