Case Study: Four Seasons Hotels & Resorts boosts spa bookings with PGForsta

Four Seasons Hotels & Resorts achieve 30% bookings increase & 98.9% listings accuracy lift with full local SEO treatment

Four Seasons Hotels & Resorts, a leading international luxury hotel and resort chain, faced a challenge in local search visibility. Recognizing that 70% of mobile hotel searches are for specific amenities like spas, they needed to improve the accuracy of their online listings and better market their spa services to capture this demand. They partnered with vendor PGForsta (Rio SEO) to address this.

PGForsta implemented its Open Local Platform to manage local listings and optimize Google Business Profiles for over 100 spa locations. The solution included deploying specialty pages with local content, resolving inconsistent business information, and removing duplicate listings. This strategy resulted in a 98.9% lift in local listings accuracy, an 84% increase in phone calls, and a 30% boost in spa bookings, significantly enhancing search visibility and revenue.

Four Seasons Hotels & Resorts

Chris Cocca

Director of Digital