Case Study: Vivint Smart Home achieves 98% print-cost savings and automates intelligent direct mail with PFL’s Tactile Marketing Automation (TMA)

Vivint Smart Home Brings Digital Intelligence to Direct Mail with TMA

Vivint Smart Home, a leading provider of smart home services, was sending roughly 250,000 printed welcome letters a year as part of its onboarding but faced high costs, waste, and manual processes. Vivint wanted to send mail only when necessary (for customers without email), automate mailings, and personalize content without manual mail merges — and engaged PFL to explore a solution.

PFL implemented Tactile Marketing Automation® (TMA) inside Salesforce Marketing Cloud, enabling drag-and-drop configuration, automated, data-driven personalization of welcome letters, and new use cases like billing notifications and referral postcards. The PFL solution streamlined operations and cut print costs by 98%, freeing budget for other marketing initiatives while improving compliance, tracking, and campaign automation.

Vivint

Tiffany Compton

Senior Manager of Customer Experience Marketing