Case Study: Lindemann Chimney doubles closed-won rates with PFL automated direct mail

Lindemann Chimney doubles closed-won rates with PFL

Lindemann Chimney, a leader in the U.S. chimney and ventilation industry, faced challenges with manual direct mail processes that lacked digital integration and effective measurement. Seeking to increase their closed-won rates and ROI, they partnered with vendor PFL to utilize their automated direct mail solutions integrated via the NetSuite API.

PFL's solution enabled Lindemann Chimney to automate mailers, refine audience targeting, and integrate QR codes to drive traffic. This strategy yielded an astounding 172x ROI from one postcard campaign and doubled their closed-won rates from 8-10% to 20%. The automated direct mail significantly boosted customer engagement and fortified client relationships.

Lindemann Chimney