Case Study: Invoca achieves 1,500% ROI and 75% reduction in production costs with PFL's automated dimensional mail solution

Invoca uses PFL to deliver a 1,500% return on investment (ROI) for their dimensional mail outreach campaigns while simultaneously slashing production costs by 75%

Invoca, the call intelligence platform, faced digital fatigue and low response rates that kept their marketing from reaching key decision-makers; manual data management, a costly agency model, and limited campaigns meant they couldn’t scale dimensional direct mail. To break through, Invoca partnered with PFL to deploy automated dimensional mail and integrated dimensional mail management (including PFL’s TMA capabilities) to tie physical sends into their existing sales and marketing platforms.

PFL’s solution automated fulfillment, enabled timely, triggered sales notifications and personalized packages, and integrated mail activity with Invoca’s outreach workflow. The results were dramatic: a 1,500% ROI, a 75% reduction in production costs (now spending roughly a fifth of prior agency costs), higher response rates, more demos and closed deals, and predictable, scalable lead flow—demonstrating PFL’s measurable impact on Invoca’s pipeline.

Invoca

Julia Stead

Director of Demand Generation