Case Study: Engageware increases pipeline and achieves 25% conversion with PFL's Tactile Marketing Automation

How TimeTrade Increased Pipeline Using Account Based Marketing and Tactile Marketing Automation

Engageware faced low engagement from target accounts despite an ABM strategy — email and calls weren’t delivering the conversion rates needed, and their internal team was spending too much time producing and mailing kits that weren’t personalized, polished, or easy to scale. To solve this, they partnered with PFL and adopted PFL’s tactile marketing automation solution to add high-impact, personalized direct mail into their ABM playbook.

PFL integrated its on-demand fulfillment with Salesforce so reps could trigger personalized, persona-specific kits and notes with a few clicks while PFL handled production, mailing, and delivery alerts for timely follow-up. The result: increased pipeline, a 25% conversion rate from sent to opportunity, and a reduced cost per opportunity — faster execution, better measurement, and stronger sales conversations thanks to PFL.

Engageware

Lauren Mead

Chief Marketing Officer