Case Study: Spectrum Enterprises achieves streamlined, compliant multi-channel marketing inside Salesforce with PFL

Driving Customer Engagement Across the Spectrum Through Sales and Marketing Alignment Inside Salesforce

Spectrum Enterprises partnered with PFL to streamline local marketing and enforce brand and legal compliance across its distributed sales organization. PFL integrated email and direct-mail capabilities into Salesforce Sales Cloud so reps could customize and send multi-channel assets from a single, compliant platform — addressing too many tools, wasted rep time, and inconsistent nurture processes.

PFL’s solution added email and mail execution inside Salesforce, smart search, role-based entitlements, and the ability for marketing to lock and publish content for personalization, with campaign results captured in Salesforce. The implementation increased Salesforce user satisfaction, drove every $1 spent per touch to contribute $19 in revenue, and raised average order value by $133 per customer.

Spectrum Enterprises