Case Study: Virginia Beach City Public Schools achieves daily, data-driven employee engagement with Personify Health

Virginia Beach City Public Schools - Customer Case Study

The City of Virginia Beach and Virginia Beach City Public Schools sought to improve employee and retiree wellbeing after years of varied wellness efforts that relied on self-reported data and uninspiring coaching. With more than 17,000 employees and retirees, administrators faced difficulty compiling meaningful data and wanted a centralized, modern solution to boost participation and measurable health outcomes.

They rebranded BEWell and selected Virgin Pulse after employee testing, then launched with a two-day kickoff, staffed support, 5,000 free Max devices and ongoing on-site events and health stations. The data-driven platform drove strong daily engagement—moving toward a 70% participation goal—with 76% of participants reporting behavior changes, 85% saying they’d be disappointed if the program ended, an 80% rate meeting weekly activity recommendations, a 12% shift out of high-risk BMI, and hundreds of millions of steps logged during a major step challenge.

Virginia Beach City Public Schools

Lauren Heath

Benefits Coordinator