Case Study: Longest Established Group achieves stronger patient acquisition and retention with Personify Health

Using the Force of Data to Make a Lasting Impact

Longest Established Group, one of the country’s longest-established group practices with five hospitals and more than 1.2 million annual patient visits, struggled to efficiently manage patient data and communicate effectively with patients and prospects to support patient acquisition and retention. The organization needed a better way to grow new patient volume and service line volume, and turned to Personify Health’s Health System Growth Solution.

Personify Health unified the health system’s data sources into one place for easier analysis and actionable insights, helping target the right patients with the right message, channel, and timing. The results included a $1:0 ROI for the COVID-19 vaccine acceptance campaign, a $6:0 ROI for HRA trigger campaigns, and 11K new patients acquired through the new movers campaign.