Case Study: Regional Health System achieves $1.39M in total charges with Personify Health

Targeted HRA Generates $1.39M in Total Charges for Regional Health System’s Cardiovascular Service Line

Regional Health System wanted to increase volume in its high-margin cardiovascular service line after COVID-related revenue losses, but lower patient volumes and hesitancy to return to care made that difficult. Personify Health supported the effort with a targeted patient outreach campaign using a health risk assessment (HRA) to raise awareness of heart disease and encourage at-risk patients to seek cardiovascular care.

Personify Health designed and executed a multi-channel campaign using direct mail and email over an extended period to engage patients and identify those at risk. The program generated 0 qualified leads in two months, with 0% deemed moderate or high-risk, and drove $1.39 million in total charges for Regional Health System’s cardiovascular service line.