Case Study: Regional Health Plan achieves 22% reduction in disenrollment and a 1.5★ retention boost with Personify Health

Regional Health Plan Decreases Disenrollment Through Targeted Outreach

A regional health plan faced rising member churn and needed to both reduce disenrollment and improve Star Ratings in retention categories by reaching members who were at risk and disengaged.

Using Virgin Pulse Retention Solution, the plan combined member data — including social determinants of health — with predictive analytics to identify those most likely to leave, then executed targeted outreach with retention-focused messaging. The effort drove a 22% reduction in disenrollment, a 1.5★ increase in retention Star Ratings, and $25–97M in premium retention.