Case Study: Chicago-Based Teaching Hospital achieves more new revenue from new mover campaigns with Personify Health

Personalization Drives More New Revenue From New Movers Campaigns

The Chicago-Based Teaching Hospital, a 225-bed facility with 300+ physicians, wanted to reach new households in specific ZIP codes to increase service utilization and new patient acquisition. It partnered with Personify Health and its new mover data and marketing support to connect with incoming residents through a targeted postcard campaign.

Personify Health helped identify about 140 new mover households each month and supported the creation of customized 6”x9” postcards with demographic-based imagery and clear calls to action. The campaign drove measurable results, generating $0K+ in total charges from new patients and helping the hospital improve patient acquisition and local engagement.