Case Study: NW Natural achieves improved employee health and engagement with Personify Health

NW Natural - Customer Case Study

NW Natural, a 156‑year‑old Portland utility with more than 1,000 employees spread across 17 locations, faced rising health costs, increasing sick days and a dispersed, diverse workforce. Their previous wellness efforts (mainly smoking cessation and voluntary screenings) weren’t moving the needle, so the company looked for an equitable, consistent program that could engage employees everywhere.

They launched Virgin Pulse — a technology-driven, incentives-based program backed by targeted communications and company-wide challenges (even pitting employees against executives). The initiative drove strong engagement (58% enrollment), helped participants average nearly 10,000 steps per day, produced measurable biometric and activity improvements, strengthened the company’s wellness culture, and simplified HR administration while enabling better tracking of outcomes and ROI.

NW Natural

Tina Freel

Senior HR Consultant