Case Study: National Health Plan reduces member disenrollment by 8% and secures $500K annualized with Personify Health

National Health Plan Reduces Disenrollment with Targeted Messaging

Virgin Pulse worked with a national health plan that faced rising member churn after announcing rate increases. The plan’s challenge was to reduce disenrollment versus the prior year despite the difficult messaging around higher rates.

The team deployed targeted outreach calls to proactively inform members about the upcoming rate change and made advance wellbeing-and-appreciation calls to those at highest risk of leaving. The effort reached 76% of the target population, reduced disenrollments by 8%, and delivered an annualized uplift of $500K.