Case Study: Maine Education Association boosts member engagement and wellbeing with Personify Health

MEABT implements engagement strategy that emphasizes Wellness Ambassadors importance

The Maine Education Association Benefits Trust (MEABT), established by the Maine Education Association, needed a better way to launch and sustain a health and wellbeing program for its 58,000 eligible members across Maine. Its biggest challenges were the lack of a single communication hub, the need to build a lasting Wellness Ambassadors network, and the goal of making wellbeing part of the organizational culture, so it turned to Personify Health and its platform/services for support.

Personify Health helped MEABT create a personalized engagement strategy built around Wellness Ambassadors, custom Challenges, digital and onsite communications, coaching, and partner support like RethinkCare. The program used gamification and incentives to drive participation, and MEABT reported a rewarding, engaging experience with stronger peer support and healthier habits; the case study also highlights that participants in coaching showed higher monthly engagement than non-coaching participants, though several other published metrics were not populated in the source text.

Maine Education Association