Case Study: Leading Health System Company converts 53% of new movers into patients with Personify Health

Leading Health System Company - Customer Case Study

A regional health system partnered with Welltok to convert recent movers in their area into patients. The challenge was to welcome new residents and drive utilization across three services—Urgent Care, Primary Care and a Health & Wellness Center—through a targeted outreach campaign.

Welltok executed a direct-mail Patient Acquisition and Retention program with tailored calls-to-action (visit urgent care, call to schedule, find a doctor online, bring a postcard for a free first month). The campaign acquired 2,600 new patients (53% conversion) and generated $16M in charges from those new patients.