Case Study: Amneal Pharmaceuticals achieves stronger company culture and $50K in COVID relief donations with Personify Health

How Amneal Pharmaceuticals boosted company culture and gave back to the community during COVID-19

Amneal Pharmaceuticals, a U.S.-focused developer, manufacturer and distributor of generic and specialty medicines, faced a sudden shift to remote work during the COVID-19 pandemic and needed a fast, engaging way to reconnect employees, support wellbeing and give back to communities affected by the crisis.

They partnered with Virgin Pulse and Americares to launch VP GO, using chat-based challenges and step-based company donations to motivate participation. The program drove strong engagement—500 employees took part, members logged 87.2M+ steps and the company donated $50,000—leading to wider benefits (51% enrollment with 70% engagement, 70% feeling more connected and 81% feeling more productive) and helped preserve Amneal’s culture while supporting COVID-19 relief.

Amneal Pharmaceuticals

Steve Sost

Vice President of Internal Communications