Case Study: Leading Hospital Company achieves $5M in orthopedic charges and 766X ROI with Personify Health

Hospital Launches Targeted Direct Mail Campaign Resulting in $5M ROI

A hospital partnered with Virgin Pulse to boost the volume of profitable hip and knee replacement patients. The challenge was to find and engage prospects most likely to need orthopedic care and convert them into high-value patients.

Using Virgin Pulse’s Strategic Growth & Risk Management software, the hospital ran predictive modeling to identify 9,000 high-propensity prospects, then executed and tracked a targeted direct mail and email campaign. The effort generated $5,042,687 in total charges (about $5M) and delivered a 766× ROI — roughly $766.51 returned for every $1 spent.