Case Study: Canadian Financial Institution achieves stronger member engagement with Personify Health

Financial Institution Launches Double Points Campaign as a Promotional Tactic for New Program

A Canadian Financial Institution with 51K+ eligible members launched a new wellbeing platform in Q4 2022 and needed an engaging way to drive early enrollment and participation. Working with Personify Health, the organization looked for a promotional tactic that would help members get familiar with the platform and prepare for an upcoming sponsor-wide challenge.

Personify Health recommended and implemented a Double Points Campaign, supported by a tailored pitch, preview deck, communications package, and French Canadian translations to broaden reach. The campaign helped the financial institution build awareness and set members up for success, with measurable engagement including 7,000 steps tracked and reported campaign results shared with the executive team.