Case Study: Large National Health Plan Company achieves 18–25% fill-rate improvement and improved Stars medication adherence with Personify Health

Employer Saved $1.2M on Insurance Carrier Rates in Two Years with Wellbeing Program

A large national health plan faced a tight end-of-year window to boost medication adherence among members with diabetes, hypertension, and high cholesterol. Members were undereducated about adherence and the plan lacked data on the barriers preventing timely refills.

Using Virgin Pulse’s Retention Solution, the plan precisely identified 78,000 members using predictive factors (including social determinants), delivered personalized messaging for up to three medications, and provided targeted barrier-breaking tips. The campaign produced 18–25% improvements in fill rates among contacted members and a 1–2 Star lift across medication adherence categories.