Case Study: Large Medical Center achieves new cardiology patient growth with Personify Health

Driving Appropriate Volume to a New Cardiologist with Optimization of Data

Large Medical Center, a 1,000-bed hospital in San Antonio, needed to quickly generate appropriate referrals and patient volume for a newly hired cardiologist within an existing practice. It partnered with Personify Health and its Activate health CRM to identify the right consumers—current patients and non-patients—within a 10-mile radius who had elevated cardiology risk and were likely to be profitable.

Personify Health used pre-built Smart Selects, predictive modeling, and broad data signals such as comorbidities, self-reported conditions, HRA results, lifestyle factors, and demographics, plus payer logic, to build a target list of 10,029 households. Large Medical Center then sent a postcard campaign with a phone and online appointment call-to-action, helping drive targeted outreach and improve ROI.