Case Study: Dentons Europe boosts employee morale and raises €50,000 for Ukraine with Personify Health

Dentons Europe Increasing employee morale and support during a time of crisis

Dentons Europe, one of the world’s largest law firms, wanted to reinvigorate its annual Healthy Challenge after COVID-related isolation and as the Russian invasion of Ukraine began. The firm delayed the launch to rethink its approach, aiming to boost employee wellbeing, connection and purpose across its European and Central Asia offices.

Partnering with Virgin Pulse Go, Dentons branded the 9-week initiative “Walk for Peace, Walk with Purpose,” linking steps to donations (€5,000 per 50M steps, up to €50,000) and using leaderboards and regular communications to drive engagement. The campaign mobilized 800+ participants across 20 offices, logged 432M+ total steps (avg ~8,000 steps per participant), and raised €50,000 for Ukrainian families and relief.

Dentons Europe