Case Study: Altru Health System achieves 178:1 ROI with Personify Health

Altru Health System Achieves 178:1 ROI on Multi-Channel ED Redirect Campaign

Altru Health System wanted to steer patients to the right care setting by reducing low-acuity emergency department visits and encouraging use of express walk-in clinics instead. Working with Personify Health and its Health System Growth Solution, Altru aimed to cut costs, ease ED congestion, and improve access to more appropriate care.

Personify Health used data-driven targeting and a multi-channel campaign with direct mail and email, then quickly adapted messaging during COVID-19 to promote virtual waiting rooms, expanded virtual care, and Express Video visits. The campaign successfully redirected patients to urgent care and express clinics, delivered measurable savings, and produced a 178:1 ROI over two years, with patients receiving care in express clinics after the mailer.

Altru Health System