Case Study: Vodafone Italy achieves 42% higher conversions with Persado

Vodafone Italy lifts conversions 42% with Persado

Vodafone Italy faced the challenge of optimizing its primary growth channels, SMS and push notifications, for upsell, cross-sell, and win-back campaigns. Relying on instinct for creative choices, they needed a rigorous, data-driven system to determine which messaging would drive conversions across millions of customers and numerous segments. To address this, they partnered with motivation AI vendor Persado.

The solution involved implementing Persado's AI platform to generate and test alternative campaign messages, predicting which would perform best. This partnership, spanning over a decade and more than 2,000 campaigns, allowed Vodafone to move from intuition to a repeatable system that learned from each interaction. As a result, Vodafone Italy achieved a 42% average lift in conversion rates on CRM campaigns, with some specific campaigns seeing lifts of up to 60%. Persado's solution drove 11% of total sales from SMS and push channels.

Vodafone Italy