Case Study: Audioflip Achieves 22% More Trial Sign-ups with Persado

How an Online Audiobook Store Increased Trial Sign-ups From Their Web Page by 22%

Audioflip, a leading online audiobook producer and retailer in the United States, needed a better way to boost stagnant trial sign-ups from its website. The marketing team wanted to improve conversion rates from site visits to 30-day free trial subscriptions, gain deeper insight into which messages resonated, and move beyond the limits of one test at a time.

Working with Persado, Audioflip used AI-powered language optimization to test thousands of web copy variations in a single pilot. Persado helped drive a 62% lift in click rate and a 22% increase in trial start rate, exploring 2,048 permutations across 513K impressions and showing that the headline and CTA had the biggest impact on performance.

Audioflip