Case Study: Styleable increases order rate 112% with Persado AI

How a Large Global Clothing Retailer Increased Order Rate 112% with AI

Styleable, a large global clothing retailer, was struggling with declining acquisition of high-quality customers, lower sales from new visitors, and limited insight into how to personalize messaging on its web pages. The company needed a better way to improve sign-up rates and keep its subscriber list and digital sales growing, so it turned to Persado and its AI-generated language platform.

Persado helped Styleable test thousands of message permutations for its email sign-up web banner and identify the highest-performing wording. The AI-driven solution delivered a 104% lift in sign-up rate, 2,622 additional orders, and $171,798 in incremental revenue over a three-day period, showing a 112% increase in order rate.

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