Case Study: Dell boosts conversions and engagement with Persado

Dell Uses AI to Increase Conversions +45%

Dell partnered with Persado to improve the performance of its marketing copy across email and other digital channels. As a multinational technology leader, Dell faced flatlining engagement, difficulty tailoring language to different audiences, and challenges scaling copy improvements across channels without clear data-driven insights.

Using Persado’s AI-generated marketing creative platform, Dell tested and optimized subject lines, body copy, ads, banners, direct mail, and radio content with data-backed language recommendations. The results included a +59% CTR uplift in email subject line and body tests, +79% conversion uplift in Facebook ads, and broader multi-channel gains such as +50% average CTR lift for consumer email, +46% average conversion lift for small business email, +77% average add-to-cart lift on Facebook, and +22% average page visit lift on display.

Dell

Brant Gonzalez

Director of Consumer Marketing