Case Study: T-Mobile Launches an AR Holiday Experience with Perpetual

T-Mobile launches holiday AR experience in time for the holidays with Perpetual

T-Mobile, a leading telecommunications company, sought to launch an immersive augmented reality (AR) experience in Times Square for the holidays. Their challenge was to conduct rapid user testing and iteration on different beta versions of the experience to ensure it was optimized for a successful public launch. Perpetual was engaged to provide expert usability testing and user research services.

Perpetual implemented an iterative testing approach, conducting rigorous on-site usability sessions at Times Square to analyze user interactions and identify pain points. Their solution included a focus on cross-device functionality to ensure a seamless experience. As a result, Perpetual helped T-Mobile successfully launch the AR experience on time, garnering the attention of millions of people in the high-traffic area, which significantly promoted brand awareness and advanced the field of immersive experiences.

T-Mobile